Massimo Vignelli

Massimo Vignelli was an Italian designer who came over to the United States in the mid 1960's. He may best be known for his subway maps, book designs, grid, furniture and corporate logos. He is also credited for introducing the European Modernist ideals to American design.

"He preached clarity and coherence and practiced them with intense discipline in everything he turned out, whether kitchenware, public singe, books or home interiors."

http://www.nytimes.com/2014/05/28/business/massimo-vignelli-a-modernist-graphic-designer-dies-at-83.html?_r=0