Wim Crouwel

"Based on modernist principles, (Wim) Crouwel's lucid and systematic approach to design is underpinned by a grid-based methodology. His process, logical yet experimental, distils a subject down to its absolute essence and in doing so he achieves great impact and purpose in both his exhibition and print design. Through his long and productive career he has produced exemplary work in exhibition design, and designed posters, calendars, typefaces, trademarks and stamps."

http://designmuseum.org/design/wim-crouwel